The Dress of the Year 2010 was been chosen by eminent
Britsh miliner Stephen Jones, the first fashion designer to make
the selection since the scheme first began nearly 50 years ago in
1963.
The designer chosen for the Fashion
Museum’s Dress of the Year 2010 was Dame Vivienne
Westwood.
Dress of the Year choices from 1963
to 2010 are listed on the left.
The dress that Stephen Jones
selected was from Vivienne Westwood’s Spring / Summer 2010
collection, a pale olive green ribbed shot silk dress, a seemingly
demure dress made from what appears to be ripped and torn panels of
fabric, but which are in fact carefully and cleverly cut so as to
give an effortless de-constructed look .
Stephen Jones, selector of the Dress of the
Year 2010 said, “The Dress of the Year at Bath Fashion Museum
is the most innovative and unusual event in the World of Fashion.
Since its inception in 1963, it has been chosen by Fashion
Journalists, and in 2010, I had the honour to be the first Fashion
Creator to be asked to pick the dress that will go on display."
Each year since 1963, when the museum was founded in Bath, we
have asked a fashion expert to select a dress or outfit for the
museum’s collection to represent the most important new ideas in
contemporary fashion. The chosen designers or manufacturers have
always very generously given the clothes to the Fashion
Museum and the firm of Adel Rootstein donates an up-to-date
mannequin for the display.

Dress of the Year 2010, designed by Dame
Vivienne Westwood
