Book cover: Foale and Tuffin. The Sixties. A
Decade in Fashion by Iain R Webb

Shop advertising featuring Celia Hammond (left)
and Jean Shrimpton (right) modelling lace designs, 1963
Foale and Tuffin: The Evolution of a Design
In the 1960s Marion Foale and Sally Tuffin
were two feisty girls who joined forces to become Foale and Tuffin,
a fashion label that embodied Swinging Sixties London. With a
boutique off Carnaby Street and a customer list that included Queen
of the Mods Cathy McGowan and It-model Jean Shrimpton, Foale and
Tuffin were at the centre of the Youthquake phenomenon that would
change the face of fashion and shopping.
Trained at the prestigious Royal College of
Art the pair set up their business with just £200. Soon they were
jetting off to America to show their designs and go-go dancing on
early morning television. Throughout the 1960s and early 1970s they
developed a style that was fast-paced and of-the-moment. Their
designs, whether a keyhole Liberty print dress or a patchwork and
quilted Oriental inspired ensemble, invariably reflected the spirit
of the times.
This small display, to coincide with the
publication of Foale and Tuffin. The Sixties. A Decade in
Fashion by Iain R Webb, aims to illustrate how, like many
fashion designers, the duo reworked certain themes and fabrics
throughout their career.
The book is published by The Antique Collectors
Club and is in stock at the Fashion Museum shop.